The new product is developed using reinforced palm oil veneer as the surface material and the based-board of tropical and plantation species. This engineered palm veneer flooring is also finished with unique formulated ultraviolet curing coating system for optimum apprearance and superb additonal butteressing againts inherent 'micro' movement of any extreme indoor enviroment. Utilization of 100% oil palm-based board is now on demand. This product is aimed for the medium and high-end markets and as such a proper trademark is to be developed and promoted accordingly.