Smart targeted Advertising via Digital Signage (STADS)
tm3312614097
Category of Technology / Product
- Description
- Intellectual Property
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This invention provides an effective and efficient solution for public advertising. It uses a Smart Targeting method to tailor the right advertisement to the right audience by analyzing their soft biometric features. An affordable and energy-saving way to increase the impact of marketing.
Copyright
No
Industrial Design
No
Trademarks
No
Patent
No
Other IP Protection
No
Organization Name
Organization Category
Address
Multimedia University
, Jalan Ayer Keroh Lama,
75450 Bukit Beruang
Melaka
Malaysia
Full Name [1]
Ms. Ong Lee Yeng
Email [1]
lyong@mmu.edu.my
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