This research suggest a technique for Virtual Building Visualization and Customization (VB-ViC) and investigates how this technique helps in producing a complete, proper and effective communication between client and designers/developers. It involves the utilization of tools that are common amongst architects, engineers and designers i.e. AutoCAD and 3DS Max, and Quest3D for the creation of VB-ViC. Finally, this research discuss on the evaluation of VB-ViC amongst the potential house/building purchasers. VB-ViC is a viable solution for architects, designers and developers in providing a cheaper, reliable and effective tool for visualization and discussion of building design.