Universiti Teknologi MARA's logo represents brand name for UiTM. The logo has been protected under Trade Mark Act 1976 and Trade Mark Regulations 1997.

The Application:
- Merchandise
- Souvenirs
- Licensing Program
- Brand

The Advantage:
- Identification of UiTM
- To generate UiTM's income (royalty) through licensing
program
- To standardize and control over university's image
- For the public to equate the logo with quality education