Gary Shapirohas observed the world's most innovative businesses from his front-row seat as leader of the Consumer Electronics Association and its influential annual trade show, the International CES. Now he reveals the ten secrets of "ninja innovators" like Apple, Amazon, Google, Microsoft and many others. What does it take to succeed? Discipline. Mission-oriented strategy. Adaptability. Decisiveness. And a will for victory. In short, today's most successful businesses are "ninja innovators". Drawn from Gary Shapiro's three decades of experience leading the consumer electronics industry, Ninja Innovation takes readers behind the scenes of today's top enterprises, uncovering their ten essential strategies for success.