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PROFESSIONAL WEBSITE PERFORMANCE | Request

PROFESIONAL WEBSITE PERFORMANCE

Professional website Performance:

  • Examines factors such as compression and JavaScript, database performance, MySQL tuning, NoSQL alternatives, load-balancing across multiple servers, effective caching of web contents, CSS, and more
  • Walks you through minimizing the performance penalties of SSL
  • Discusses the dangers of premature optimization and how it can add complexity to your code
  • Looks at waterfall views at the front end of a website, which show the order in which the browser is requesting resources
  • Addresses scaling horizontally (increasing the number of machines in your setup) versus scaling vertically (keeping the same number of servers, but upgrading their Hardware)

Author : PETER SMITH
Publication year : 2013
WOMEN WHO DON’T WAIT IN LINE | Request

WOMEN WHO DON’T WAIT IN LINE

Women throughout the book are lessons and stories from accomplished women like Susan Lyne, Randi Zuckerberg, Mika Brzezinski and Anne-Marie Slaughter, who have faced roadblocks and overcome them by forging new paths, being un-apologetically ambitious and never taking no for an answer. Reader’s are also offered a glimpse into Saujani’s personal story, including her immigrant upbringing and the insights she gleaned from running a spirited campaign for U.S. Congress in 2010. Above all else, Women Who Don’t Wait in Line is an inspiring call from a woman who is still deep in the trenches. Saujani aims to ignite her fellow women and them in remaking America.


Author : RESHMA SAUJANI
Publication year : 2013
CLOUD COMPUTING: DATA-INTENSIVE COMPUTING AND SCHEDULING | Request

CLOUD COMPUTING: DATA-INTENSIVE COMPUTING AND SCHEDULING

Cloud Computing: Data-Intensive Computing and Scheduling explores the evolution of classical techniques and describes completely new methods and innovative algorithms. The book delineates many concepts, models, methods, algorithms and software used in cloud computing. The authors also discuss how to optimize multiple group-by query processing and introduce a MapReduce real-time scheduling algorithm.

Features:

  • Discusses the implementation of priority-based strategies
  • Presents the elements underlying a cloud datacenter
  • Offers solutions to resource allocation problems in clouds
  • Describes the features of multidimensional data analysis queries
  • Illustrates the use of MapReduce, a new parallel programming model
  • Explores directions for further research

A useful reference for studying and using MapReduce and cloud computing platforms, this book presents various technologies that demonstrate how cloud computing can meet business requirements and serve as the infrastructure of multidimensional data analysis applications.


Author : FREDERIC MAGOULES, JIE PAN AND FEI TENG
Publication year : 2013
ON STRATEGIC MARKETING | Request

ON STRATEGIC MARKETING

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it and your customers at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

  • Figure out what business you’re really in
  • Create products that perform the jobs people need to get done
  • Get a bird’s-eye view of your brand’s strengths and weaknesses
  • Tap a market that’s larger than China and India combined
  • Deliver superior value to your B2B customers
  • End the war between sales and marketing

Author : HARVARD BUSINESS REVIEW, CLAYTON M. CHRISTENSEN, THEORDORE LEVITT, PHILIP KOTLER, FRED REICHHELD
Publication year : 2013
THE PLUGGED-IN PROFESSOR | Request

THE PLUGGED-IN PROFESSOR

New technologies are transforming the way students work. The Plugged in Professor provides a timely and exceptional resource for using social media and other new technologies to help college students meet both general and discipline-specific objectives. The title covers techniques built around well-known social networking technologies, as well as other emerging technologies such as mobile phone and tablet apps. With a practical focus and reader-friendly format, this book shows educators how to apply techniques in each technology, and includes clear student learning objectives, step-by-step directions, observations and advice, and supplemental readings and resources. Twenty-five chapters by leading contributors cover key aspects of new technologies in education, in four parts: Writing, research and information fluency; Communication and collaboration; Critical thinking and creativity and Integrative learning.

  • Provides a cutting-edge resource for academics and practitioners in effective ways of reaching today’s students through the use of their favourite tool, social media
  • Outlines a range of strategies taking advantage of the unique learning styles and habits of net generation learners
  • Exposes students to ways in which these technologies can be used in their professional and personal lives

Author : SHARMILA P. FERRIS & HILARY A. WILDER
Publication year : 2013
BLUE SKY INNOVATION | Request

BLUE SKY INNOVATION

This book shows you in a simple but dynamic way that you too can be as innovative as the success companies like Apple and Airasia. It shows you why you must think beyond pure product or technology innovation and provides a clear methodology to help you create Blue Sky Innovations that will propel your company onto the next level. The market leaders of today have mastered the art of Blue Sky Innovation and are the leaders in their field. You too can innovate like them and this book shows you how.


Author : DR. SIVAPALAN VIVEKARAJAH
Publication year : 2013
RESEARCH PAPERS (16THEd.) | Request

RESEARCH PAPERS (16THEd.)

From choosing the right topic to proofreading your finished work, William Coyle and Joe Law's relied-upon Research Papers, 16th edition, will help you create a successful research paper with confidence. Straightforward, step by step descriptions each supported by current examples and hands-on exercises give you writing guidance that you won't find anywhere else. Open this user-friendly and up to date research writing manual and discover these and other helpful features;

  • The latest information on documentation styles, including significant changes  in the Publication Manual of the American Psychological Association, sixth Edition (2010) and the MLA Handbook for Writers od Research Papers, Seventh Edition (2009)
  • Helpful coverage on preparatory work, including how to prepare an annotated bibliography
  • Information coverage on plagiarism, including Using Sources Responsibly boxes to help you cite correctly during each step of the writing process; model papers that illustrate the "dos" and "don'ts" of integrating sources, paraphrasing, and summarizing; and an icon to alert you wherever plagiarism is mentioned in the text
  • Sample papers that illustrate correct techniques, including two new sample papers on gender identity and plagriarism
  • The latest materials regarding online research, including through coverage of the best ways to find, evaluate, and integrate online sources into a research paper
  • Plentiful in-text and web-based exercises and activities designed to reinforce mportan chapter concepts

Author : WILLIAM COYLE & JOE LAW
Publication year : 2013
SERVICE-ABILITY | Request

SERVICE-ABILITY

In this book the author proves that great customer service is a mindset that is present through an entire organization, not the responsibility of one single department. He makes a compelling argument that companies that aim for complete customer satisfaction will gain loyalty and increase profit. Everyone with customers needs to read.


Author : KEVIN ROBSON
Publication year : 2013
MANAGING INFORMATION SYSTEMS: TEN ESSENTIAL TOPICS | Request

MANAGING INFORMATION SYSTEMS: TEN ESSENTIAL TOPICS

Features:

  • The book covers important managerial knowledge of managing information and information systems
  • It provides insights on current status, issues/challenges and emerging trends of information systems
  • It discusses strategic uses of information systems It presents essential information systems for business
  • It highlights critical information management skills

Author : JUN XU & MOHAMMAD QUADDUS
Publication year : 2013
dot COMPLICATED | Request

dot COMPLICATED

From Randi Zuckerberg, social media and technology expert and former marketing executive at Facebook, comes a welcome, essential guide to understanding social media and technology, and how they influence and inform our lives online and off. Technology and social media have changed, enhanced, and complicated every facet of our lives¿from how we interact with our friends to how we elect presidents, from how we manage our careers to how we support important causes, from how we find love to how we raise our children. The technology revolution is not going away. We can't hide from it or pretend that it's not changing our lives in a thousand different ways. So how do we deal with it? In Dot Complicated, Randi Zuckerberg shows us how. Through firsthand accounts of her time at Facebook and beyond, where Zuckerberg witnessed this remarkable shift, she details the opportunities and obstacles, problems and solutions, presented by this new online reality. In the process, she establishes rules to bring some much-needed order and clarity to our connected, complicated, and constantly changing lives online. Invaluable, timely, and engaging, Dot Complicated reveals how to make it through your life online in one piece¿from the etiquette of unfriending and the power of crowdsourcing to the perils of photo tags and the importance of teaching your kids how to be tech-savvy.


Author : RANDI ZUCKERBERG
Publication year : 2013
LEADERSHIP IN ORGANIZATIONS | Request

LEADERSHIP IN ORGANIZATIONS

Leadership is critical to any business venture, but what makes an effective leader? Leadership in Organizations provides a balance of theory and practice, surveying the major theories and research on leadership and managerial effectiveness in formal organizations. Pearson has worked closely with educators around the globe to include enhancements making this book more relevant to students outside the United States. This Global Edition includes:

  • An updated and expanded chapter on strategic leadership
  • Revised chapters on cross-cultural leadership and diversity and ethical leadership
  • Short cases on real organizations illustrating the concepts of the chapter and encouraging the reader to consider how they would respond
  • A blend of current theory and practical application

Author : GARY YUKL
Publication year : 2013
NINJA INNOVATION | Request

NINJA INNOVATION

Gary Shapirohas observed the world's most innovative businesses from his front-row seat as leader of the Consumer Electronics Association and its influential annual trade show, the International CES. Now he reveals the ten secrets of "ninja innovators" like Apple, Amazon, Google, Microsoft and many others. What does it take to succeed? Discipline. Mission-oriented strategy. Adaptability. Decisiveness. And a will for victory. In short, today's most successful businesses are "ninja innovators". Drawn from Gary Shapiro's three decades of experience leading the consumer electronics industry, Ninja Innovation takes readers behind the scenes of today's top enterprises, uncovering their ten essential strategies for success.


Author : GARY SHAPIRO
Publication year : 2013
INNOVATIVE CHINA | Request

INNOVATIVE CHINA

China is trying to turn its labor, capital and resources intensive, lower added-value and export dependent growth into a sustainable innovative economy. This is changing the world's power balance and has sparked a race between East and West in knowledge-based, high added-value economic innovation. Inspired by their extensive experience in doing business with China, the authors show how the US, the EU and China have reached a crossroad where ten battle fields decide about their future earning capacity and prosperity. Whether China will be a threat or an opportunity depends on the main players in government, public and private organizations rethinking their innovation policies and paths of business development. This books offers a new view on innovation which can be applied by corporate leaders and policy makers to get ready for the future.


Author : TACO C. R. VAN SOMEREN
Publication year : 2013
PRACTICAL RESEARCH: PLANNING AND DESIGN | Request

PRACTICAL RESEARCH: PLANNING AND DESIGN

Practical Research: Planning and Design is a broad-spectrum, cross-disciplinary book suitable for a wide variety of courses in basics research methodology. Practical Research guides students from problem selection to completed research report with many concrete examples and practical, how-to suggestions. Students come to understand that research needs planning and design, and they discover how their own research projects can be executed effectively and professionally. Essentially, this is a do it yourself, understand it yourself manual. From that standpoint, it can be a guide for students who are left largely to their own resources in carrying out their research projects. The book, supplemented by occasional counseling by an academic advisor, can guide the student to the completion of a successful research project.


Author : PAUL D. LEEDY & JEANNE ELLIS ORMROD
Publication year : 2013
RENEWABLE ENERGY | Request

RENEWABLE ENERGY

In the years since the publication of the first edition of this book, the world has undergone drastic changes in terms of energy sources. This is reflected in the expansion of this second edition from 20 to 26 chapters. The most dramatic occurrence was the Tsunami which struck Japan in March of 2011 and set off a reactor catastrophe at the nuclear power plants in Fukushima. On the other hand fossil fuel technology drives the climate change to a threatening level. So, renewable energy sources are essential for the 21st century. The increasing number of wind power plants, solar collectors and photovoltaic installations demonstrates perceptibly that many innovations for tapping renewable energy sources have matured: very few other technologies have developed so dynamically in the past years. Nearly all the chapters were written by professionals in the respective fields. That makes this book an especially valuable and reliable source of information. The second edition is extended by several new chapters such as tidal power stations, the Desertec project, thermography of buildings and more. Furthermore, the critical debate about current first generation bio-fuels is carefully reflected, and the book presents promising solutions that do not trade in food for fuel. The editors are experienced journalists and illustrate the text with simple diagrams and information boxes, printed in full-color throughout. A valuable resource for applied physicists, engineers in power technology, engineers, and anyone interested in natural sciences.


Author : Ronald Wengenmayr & Thomas Buhrke (eds.)
Publication year : 2013
ONE-DIMENSIONAL NANOSTRUCTURES | Request

ONE-DIMENSIONAL NANOSTRUCTURES

This is designed to bring state-of-the-art on electro spinning together into a single book and will be valuable resource for scientists in the electro spinning field and other scientists involved in biomedical field, mechanical, field, materials and energy field. This book also;

  • Provides a personal description of the state-of-the-art on current electro spinning techniques and unique nan fibers
  • Discusses the working parameters within the electro spinning process
  • Presents comprehensive factors for controlling fiber properties
  • Examines diverse functional applications of electro spun nanostructures, emphasizing the interdisplinary corporation in electro spinning

Author : ZHENGYU LI
Publication year : 2013
NETWORK GOVERNANCE | Request

NETWORK GOVERNANCE

The current book on Network Governance contributes to the literature by offering new perspectives on network goals and performance, inter-organizational learning trust in alliances, corporate governance issues in cooperatives, governance of cross-border retail networks, contract design and governance innovations in cooperations and franchising.


Author : Thomas Ehrmann (editor)
Publication year : 2013
ENERGY EFFICIENCY | Request

ENERGY EFFICIENCY

With energy consumption increasing on a global scale, energy efficiency is garnering re-focused public attention and re-invigorated funding. Energy Efficiency: Towards the end of Demand Growth, addresses the full breadth of the field, from detailed guidance on implementation of new technologies, to clear explanations of policy frameworks that can dictate which projects are profitable enough to deploy. International contributions feature the latest insights from recognized thought leaders, detailed examinations of evolving technologies, and practical case studies yielding best practices for projects planners, implementers and financers. The book posits that there is an alternative to the "more is better" paradigm in energy production, examining instead the spectrum of ways we can implement efficiency technologies and measures across the supply chain to dramatically green the future of power production. Also includes;

  • Learn to measure the effectiveness of efficiency vs. increased generation as strategies to meet energy needs through comparative financial analysis
  • Understand how existing and developing regulatory frameworks directly impact cost and implementation
  • Model case studies from four continents that highlight the best examples of successful technologies and projects, from net zero communities to load management strategies and distributed generation.

Author : FEREIDOON P.SIOSHANSI
Publication year : 2013
STOP TALKING START COMMUNICATING | Request

STOP TALKING START COMMUNICATING

With startling insights and a dash of humor, Stop Talking, Start Communicating combines scientific research with real-world strategies to deliver a proven approach to more effective communication.


Author : GEOFFREY TUMLIN
Publication year : 2013
CLOUD COMPUTING: DATA-INTENSIVE COMPUTING AND SCHEDULING | Request

CLOUD COMPUTING: DATA-INTENSIVE COMPUTING AND SCHEDULING

Cloud Computing: Data-Intensive Computing And Scheduling explores the evolution of classical techniques and describes completely new methods and innovative algorithms. The book delineates many concepts, models, methods algorithms and software used in cloud computing.

Features:

  • Discusses the implementation of priority-based strategies
  • Presents the elements underlying a cloud datacenter
  • Offers solutions to resource allocation problems in clouds
  • Describes the features of multidimensional data analysis queries
  • Illustrates the use of MapReduce, a few parallel programming model
  • Explores directions for further research

Author : FREDERIC MAGOULES, JIE PAN, FEI TENG
Publication year : 2013
FUNDING YOUR CAREER IN SCIENCE | Request

FUNDING YOUR CAREER IN SCIENCE

Dreaming of a successful future in science? This practical guide for students, postdocs and professors offers a unique step by step approach to help you get the funding to start or to consolidate your own research career. From preparing and writing effective career grant applications, to understanding how funding agencies will evaluate them, it provides guidance to enhance your skills and combine them with those of others who can support you on the road to success. Learn how to generate great original areas for your application, strategically prepare and optimize your plan and resume, develop a convincing title and abstract, convert reviewers’ comments to your advantage and succeed at a selection interview. With numerous valuable tips, real life stories and novel practical exercises, this must-read guide provides everything you need to optimize your funding opportunities and take responsibility for your career in science.


Author : RITSERT C. JANNSEN
Publication year : 2013
Introductory Bioelectronics: For Engineers and Physical Scientists | Request

Introductory Bioelectronics: For Engineers and Physical Scientists

Introductory Bioelectronics offers a concise overview of the field and teaches the fundamentals of biochemical, biophysical, electrical, and physiological concepts relevant to bioelectronics. It is the first book to bring together these various topics, and to explain the basic theory and practical applications at an introductory level.
The authors describe and contextualise the science by examining recent research and commercial applications. They also cover the design methods and forms of instrumentation that are required in the application of bioelectronics technology. The result is a unique book with the following key features:
 an interdisciplinary approach, which develops theory through practical examples and clinical applications, and delivers the necessary biological knowledge from an electronic engineer’s perspective  a problem section in each chapter that readers can use for self-assessment, with model answers given at the end of the book along with references to key scientific publications  discussions of new developments in the bioelectronics and biosensors fields, such as microfluidic devices and nanotechnology


Author : Ronald R. Pethig, Stewart Smith
Publication year : 2012
Work Happy: What Great Bosses Know | Request

Work Happy: What Great Bosses Know

Management guru Jill Geisler has coached countless men and women who want to build their leadership skills, help employees do their best work, and make workplaces happy and successful. In Work Happy, she provides a practical, step-by-step guide, based on real-world experience, respected research, and lessons that will transform managers and their teams. It's a workshop-in-a-book, designed to produce positive, immediate and lasting results. Whether the listener is an experienced manager, a rookie boss, or an aspiring leader, Work Happy will supercharge their skills and celebrate the values that make anyone look forward to going to work.

 

Jill Geisler offers concrete steps for improving each element of management, including collaboration, communication, conflict resolution, motivation, coaching, and feedback, so that everyone on the team - whether in the office or working offsite - can do their best.

 

Work Happy takes management skills to the next level and proves that learning, leadership and life at work can (and should) be fun


Author : Jill Geisler
Publication year : 2012
INSIDE ENERGY | Request

INSIDE ENERGY

This book provides practical information for understanding and developing an ISO 50000 Energy Management System (EnMS), including clear and concise explanations of the standards and requirements. Building from chapter to chapter, it supplies comprehensive direction for developing, implementing, and managing an EnMS. The text also explains the relationship between ISO 9000 and 14000, and offers guidance for integrating EnMS concepts with existing organizational policies, processes, and procedures. It also offers additional guidance on methods available to management and energy teams when implementing the ISO 50001 requirements.

The book takes readers through the steps that can transform existing energy management systems to far more effective ones that significantly reduce the costs of energy in the business’ bottom line. It includes perspectives on multinational and national energy and environment policies that will likely affect the cost of energy purchased in the world’s markets. Using the information found in this book, you can save your organization money by increasing energy efficiency and/or reducing and more effectively managing energy generation or usage. You can also reduce generation of greenhouse gas (GHG) emissions and promote improved public relations by demonstrating that the organization is taking measurable and tangible efforts (ISO 50001) to manage energy.


Author : CHARLES H. ECCLESTON, FREDERIC MARCH & TIMOTHY COHEN
Publication year : 2012
THE SCIENCE OF THE MIND | Request

THE SCIENCE OF THE MIND

The Science of the Mind cuts out the boring details and statistics and instead gives you a lesson in psychology that keeps you engaged and your synapses firing. From perception tests and the Rorschach Blots to B. F. Skinner and the stages of development, this primer for human behavior is packed with hundreds of entertaining psychology basics and insights you can’t get anywhere else. So whether you’re looking to unravel the intricacies of the mind, or just want to find out what makes your friends tick, The Science of the Mind has all the answers even the one you didn’t know you were looking for.


Author : PAUL KLEINMAN
Publication year : 2012
NANOPOROUS MATERIALS FOR ENERGY AND THE ENVIRONMENT | Request

NANOPOROUS MATERIALS FOR ENERGY AND THE ENVIRONMENT

This book disseminates and discusses relevant best case examples and research practices that show how nanomaterial research and related engineering concepts can provide answers and viable solutions to a variety of socioeconomic issues and concerns. The book comprises three main thematic sections. The first section is dedicated to the development of new materials and their characterization. The second addresses modeling and scale transition (from and to nanoscale) processes, and the third presents applications in the environmental and energy sectors.
 


Author : GILBERT RIOS, GABRIELE CENTI & NICK KANELLOPOULOS (EDITOR)
Publication year : 2012
GET NO.1 ON GOOGLE | Request

GET NO.1 ON GOOGLE

Get to No.1 on Google in easy steps reveals how to successfully market your website on Google, the world’s most popular search engine. Learn how to:

  • Select profitable keywords to receive targeted traffic
  • Find out how you’re positioned on Google
  • Find free services and software to make the optimization process easier and more effective
  • Use your competitors’ strengths and weaknesses
  • Utilize social media to increase traffic to your website

Use this guide to get to the top, then as a regular reference to stay ahead!


Author : BEN NORMAN
Publication year : 2012
STRATEGIC MANAGEMENT (6TH ED.) | Request

STRATEGIC MANAGEMENT (6TH ED.)

This sixth edition of Strategic Management builds on proven strengths¿

  • Over 70 short case studies to provide easily
  • A continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline
  • Emphasis on practice throughout with features to help you turn theory into practice
  • Major international strategy cases from Europe, Africa, Asia and the Americas
  • Clear exploration o0f the key concepts
  • Clear, logical structure to guide you through this  complex subject with innovative additions:
  • Green strategy has been implemented throughout the text ¿ look out for the green strategy symbol
  • 22 new short cases, 8 new longer cases including new cases from the Middle East, India and china
  • A wealth of new, online, open-access learning resources

Author : RICHARD LYNCH
Publication year : 2012
Moderat: Antidot Barisan Nasional Menentang Politik Menghalalkan Cara | Request

Moderat: Antidot Barisan Nasional Menentang Politik Menghalalkan Cara

Buku ini memberi penjelasan dan menghalusi erti moderat iaitu kesederhanaan dalam semua aspek terutamanya di dalam bidang politik di Malaysia. Dalam konteks ini, pedekatan moderat ini sudah diamalkan kerajaan Barisan Nasional sejak enam dekad lalu. Perkongsian kuasa atau power-sharing yang diamalkan Perikatan dan BN adalah satu contoh pengamalan moderat di Malaysia. Begitu juga peruntukan dalam Perlembagaan Persekutuan yang membolehkan rakyat dewasa memilih agama yang ingin dianuti mereka serta dalam semua dasar pembangunan sosio-ekonomi yang dilaksanakan kerajaan Pusat.


Author : Dr Mashitah Ibrahim
Publication year : 2012
Inside Apple: How America's Most Admired--and Secretive--Company Really Works | Request

Inside Apple: How America's Most Admired--and Secretive--Company Really Works

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.


Author : Adam Lashinsky
Publication year : 2012
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