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MANAGING INFORMATION SYSTEMS: TEN ESSENTIAL TOPICS

MANAGING INFORMATION SYSTEMS: TEN ESSENTIAL TOPICS

Features:

  • The book covers important managerial knowledge of managing information and information systems
  • It provides insights on current status, issues/challenges and emerging trends of information systems
  • It discusses strategic uses of information systems It presents essential information systems for business
  • It highlights critical information management skills

Author : JUN XU & MOHAMMAD QUADDUS
Publication year : 2013
dot COMPLICATED

dot COMPLICATED

From Randi Zuckerberg, social media and technology expert and former marketing executive at Facebook, comes a welcome, essential guide to understanding social media and technology, and how they influence and inform our lives online and off. Technology and social media have changed, enhanced, and complicated every facet of our lives¿from how we interact with our friends to how we elect presidents, from how we manage our careers to how we support important causes, from how we find love to how we raise our children. The technology revolution is not going away. We can't hide from it or pretend that it's not changing our lives in a thousand different ways. So how do we deal with it? In Dot Complicated, Randi Zuckerberg shows us how. Through firsthand accounts of her time at Facebook and beyond, where Zuckerberg witnessed this remarkable shift, she details the opportunities and obstacles, problems and solutions, presented by this new online reality. In the process, she establishes rules to bring some much-needed order and clarity to our connected, complicated, and constantly changing lives online. Invaluable, timely, and engaging, Dot Complicated reveals how to make it through your life online in one piece¿from the etiquette of unfriending and the power of crowdsourcing to the perils of photo tags and the importance of teaching your kids how to be tech-savvy.


Author : RANDI ZUCKERBERG
Publication year : 2013
NINJA INNOVATION

NINJA INNOVATION

Gary Shapirohas observed the world's most innovative businesses from his front-row seat as leader of the Consumer Electronics Association and its influential annual trade show, the International CES. Now he reveals the ten secrets of "ninja innovators" like Apple, Amazon, Google, Microsoft and many others. What does it take to succeed? Discipline. Mission-oriented strategy. Adaptability. Decisiveness. And a will for victory. In short, today's most successful businesses are "ninja innovators". Drawn from Gary Shapiro's three decades of experience leading the consumer electronics industry, Ninja Innovation takes readers behind the scenes of today's top enterprises, uncovering their ten essential strategies for success.


Author : GARY SHAPIRO
Publication year : 2013
INNOVATIVE CHINA

INNOVATIVE CHINA

China is trying to turn its labor, capital and resources intensive, lower added-value and export dependent growth into a sustainable innovative economy. This is changing the world's power balance and has sparked a race between East and West in knowledge-based, high added-value economic innovation. Inspired by their extensive experience in doing business with China, the authors show how the US, the EU and China have reached a crossroad where ten battle fields decide about their future earning capacity and prosperity. Whether China will be a threat or an opportunity depends on the main players in government, public and private organizations rethinking their innovation policies and paths of business development. This books offers a new view on innovation which can be applied by corporate leaders and policy makers to get ready for the future.


Author : TACO C. R. VAN SOMEREN
Publication year : 2013
PRACTICAL RESEARCH: PLANNING AND DESIGN

PRACTICAL RESEARCH: PLANNING AND DESIGN

Practical Research: Planning and Design is a broad-spectrum, cross-disciplinary book suitable for a wide variety of courses in basics research methodology. Practical Research guides students from problem selection to completed research report with many concrete examples and practical, how-to suggestions. Students come to understand that research needs planning and design, and they discover how their own research projects can be executed effectively and professionally. Essentially, this is a do it yourself, understand it yourself manual. From that standpoint, it can be a guide for students who are left largely to their own resources in carrying out their research projects. The book, supplemented by occasional counseling by an academic advisor, can guide the student to the completion of a successful research project.


Author : PAUL D. LEEDY & JEANNE ELLIS ORMROD
Publication year : 2013
RENEWABLE ENERGY

RENEWABLE ENERGY

In the years since the publication of the first edition of this book, the world has undergone drastic changes in terms of energy sources. This is reflected in the expansion of this second edition from 20 to 26 chapters. The most dramatic occurrence was the Tsunami which struck Japan in March of 2011 and set off a reactor catastrophe at the nuclear power plants in Fukushima. On the other hand fossil fuel technology drives the climate change to a threatening level. So, renewable energy sources are essential for the 21st century. The increasing number of wind power plants, solar collectors and photovoltaic installations demonstrates perceptibly that many innovations for tapping renewable energy sources have matured: very few other technologies have developed so dynamically in the past years. Nearly all the chapters were written by professionals in the respective fields. That makes this book an especially valuable and reliable source of information. The second edition is extended by several new chapters such as tidal power stations, the Desertec project, thermography of buildings and more. Furthermore, the critical debate about current first generation bio-fuels is carefully reflected, and the book presents promising solutions that do not trade in food for fuel. The editors are experienced journalists and illustrate the text with simple diagrams and information boxes, printed in full-color throughout. A valuable resource for applied physicists, engineers in power technology, engineers, and anyone interested in natural sciences.


Author : Ronald Wengenmayr & Thomas Buhrke (eds.)
Publication year : 2013
ONE-DIMENSIONAL NANOSTRUCTURES

ONE-DIMENSIONAL NANOSTRUCTURES

This is designed to bring state-of-the-art on electro spinning together into a single book and will be valuable resource for scientists in the electro spinning field and other scientists involved in biomedical field, mechanical, field, materials and energy field. This book also;

  • Provides a personal description of the state-of-the-art on current electro spinning techniques and unique nan fibers
  • Discusses the working parameters within the electro spinning process
  • Presents comprehensive factors for controlling fiber properties
  • Examines diverse functional applications of electro spun nanostructures, emphasizing the interdisplinary corporation in electro spinning

Author : ZHENGYU LI
Publication year : 2013
NETWORK GOVERNANCE

NETWORK GOVERNANCE

The current book on Network Governance contributes to the literature by offering new perspectives on network goals and performance, inter-organizational learning trust in alliances, corporate governance issues in cooperatives, governance of cross-border retail networks, contract design and governance innovations in cooperations and franchising.


Author : Thomas Ehrmann (editor)
Publication year : 2013
RENEWABLE ENERGY

RENEWABLE ENERGY

In the years since the publication of the first edition of this book, the world has undergone drastic changes in terms of energy sources. This is reflected in the expansion of this second edition from 20 to 26 chapters. The most dramatic occurrence was the Tsunami which struck Japan in March of 2011 and set off a reactor catastrophe at the nuclear power plants in Fukushima. On the other hand fossil fuel technology drives the climate change to a threatening level. So, renewable energy sources are essential for the 21st century. The increasing number of wind power plants, solar collectors and photovoltaic installations demonstrates perceptibly that many innovations for tapping renewable energy sources have matured: very few other technologies have developed so dynamically in the past years. Nearly all the chapters were written by professionals in the respective fields. That makes this book an especially valuable and reliable source of information. The second edition is extended by several new chapters such as tidal power stations, the Desertec project, thermography of buildings and more. Furthermore, the critical debate about current first generation bio-fuels is carefully reflected, and the book presents promising solutions that do not trade in food for fuel. The editors are experienced journalists and illustrate the text with simple diagrams and information boxes, printed in full-color throughout. A valuable resource for applied physicists, engineers in power technology, engineers, and anyone interested in natural sciences.


Author : Ronald Wengenmayr & Thomas Buhrke (eds.)
Publication year : 2013
ENERGY EFFICIENCY

ENERGY EFFICIENCY

With energy consumption increasing on a global scale, energy efficiency is garnering re-focused public attention and re-invigorated funding. Energy Efficiency: Towards the end of Demand Growth, addresses the full breadth of the field, from detailed guidance on implementation of new technologies, to clear explanations of policy frameworks that can dictate which projects are profitable enough to deploy. International contributions feature the latest insights from recognized thought leaders, detailed examinations of evolving technologies, and practical case studies yielding best practices for projects planners, implementers and financers. The book posits that there is an alternative to the "more is better" paradigm in energy production, examining instead the spectrum of ways we can implement efficiency technologies and measures across the supply chain to dramatically green the future of power production. Also includes;

  • Learn to measure the effectiveness of efficiency vs. increased generation as strategies to meet energy needs through comparative financial analysis
  • Understand how existing and developing regulatory frameworks directly impact cost and implementation
  • Model case studies from four continents that highlight the best examples of successful technologies and projects, from net zero communities to load management strategies and distributed generation.

Author : FEREIDOON P.SIOSHANSI
Publication year : 2013
STOP TALKING START COMMUNICATING

STOP TALKING START COMMUNICATING

With startling insights and a dash of humor, Stop Talking, Start Communicating combines scientific research with real-world strategies to deliver a proven approach to more effective communication.


Author : GEOFFREY TUMLIN
Publication year : 2013
CLOUD COMPUTING: DATA-INTENSIVE COMPUTING AND SCHEDULING

CLOUD COMPUTING: DATA-INTENSIVE COMPUTING AND SCHEDULING

Cloud Computing: Data-Intensive Computing And Scheduling explores the evolution of classical techniques and describes completely new methods and innovative algorithms. The book delineates many concepts, models, methods algorithms and software used in cloud computing.

Features:

  • Discusses the implementation of priority-based strategies
  • Presents the elements underlying a cloud datacenter
  • Offers solutions to resource allocation problems in clouds
  • Describes the features of multidimensional data analysis queries
  • Illustrates the use of MapReduce, a few parallel programming model
  • Explores directions for further research

Author : FREDERIC MAGOULES, JIE PAN, FEI TENG
Publication year : 2013
FUNDING YOUR CAREER IN SCIENCE

FUNDING YOUR CAREER IN SCIENCE

Dreaming of a successful future in science? This practical guide for students, postdocs and professors offers a unique step by step approach to help you get the funding to start or to consolidate your own research career. From preparing and writing effective career grant applications, to understanding how funding agencies will evaluate them, it provides guidance to enhance your skills and combine them with those of others who can support you on the road to success. Learn how to generate great original areas for your application, strategically prepare and optimize your plan and resume, develop a convincing title and abstract, convert reviewers’ comments to your advantage and succeed at a selection interview. With numerous valuable tips, real life stories and novel practical exercises, this must-read guide provides everything you need to optimize your funding opportunities and take responsibility for your career in science.


Author : RITSERT C. JANNSEN
Publication year : 2013
STRATEGIC MANAGEMENT (6TH ED.)

STRATEGIC MANAGEMENT (6TH ED.)

This sixth edition of Strategic Management builds on proven strengths¿

  • Over 70 short case studies to provide easily
  • A continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline
  • Emphasis on practice throughout with features to help you turn theory into practice
  • Major international strategy cases from Europe, Africa, Asia and the Americas
  • Clear exploration o0f the key concepts
  • Clear, logical structure to guide you through this  complex subject with innovative additions:
  • Green strategy has been implemented throughout the text ¿ look out for the green strategy symbol
  • 22 new short cases, 8 new longer cases including new cases from the Middle East, India and china
  • A wealth of new, online, open-access learning resources

Author : RICHARD LYNCH
Publication year : 2012
Moderat: Antidot Barisan Nasional Menentang Politik Menghalalkan Cara

Moderat: Antidot Barisan Nasional Menentang Politik Menghalalkan Cara

Buku ini memberi penjelasan dan menghalusi erti moderat iaitu kesederhanaan dalam semua aspek terutamanya di dalam bidang politik di Malaysia. Dalam konteks ini, pedekatan moderat ini sudah diamalkan kerajaan Barisan Nasional sejak enam dekad lalu. Perkongsian kuasa atau power-sharing yang diamalkan Perikatan dan BN adalah satu contoh pengamalan moderat di Malaysia. Begitu juga peruntukan dalam Perlembagaan Persekutuan yang membolehkan rakyat dewasa memilih agama yang ingin dianuti mereka serta dalam semua dasar pembangunan sosio-ekonomi yang dilaksanakan kerajaan Pusat.


Author : Dr Mashitah Ibrahim
Publication year : 2012
Inside Apple: How America's Most Admired--and Secretive--Company Really Works

Inside Apple: How America's Most Admired--and Secretive--Company Really Works

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.


Author : Adam Lashinsky
Publication year : 2012
MENJANA PEMIKIRAN KREATIF & KRITIS

MENJANA PEMIKIRAN KREATIF & KRITIS

Kemahiran berfikir membolehkan manusia berfikir secara kreatif dan kritis untuk membuat keputusan dan menyelesaikan masalah dengan bijak. Melalui kemahiran berfikirnya, manusia mengaplikasikan pengetahuan dan pengalaman untuk menghasilkan idea atau ciptaan yang kreatif dan inovatif. Kemahiran berfikir juga membolehkan manusia bersikap terbuka dan menerima dan memberi pendapat, membina keyakinan diri untuk memberi hujah, membuat pertimbangan berdasarkan alasan dan bukti, serta berani memberi pandangan dan kritikan. Namun, untuk mahir berfikir, manusia memerlukan latihan berfikir secara kreatif dan kritis. Justeru, buku Menjana Pemikiran Kreatif & Kritis yang terdiri daripada sebelas bab ini ditampilkan buat para pembaca agar dapat dimanfaatkan dan dipraktikkan


Author : Nasruddin Yunos
Publication year : 2012
IT'S ALL ABOUT THE PEOPLE

IT'S ALL ABOUT THE PEOPLE

This book explains how to achieve dramatic improvements in service and agility by enhancing the people, processes and culture within your organization. It details the various roles within the technology management process and supplies authoritative insight into the realities of human behavior¿including the range of best and worst behaviors from managers, executives and corporate culture. Considers organizational politics, among other reporting, governance and power realities, unveils new management best practices, given the perennial constraints of people, processes and cultures and explores outsourcing and the cloud. The author explains the reason behind why many business cases fail and includes helpful insights on new governance models, organic transformation, guerilla budgeting and open-source software.


Author : STEPHEN J. ANDRIOLE
Publication year : 2012
The Idea Stormers: How to Lead and Inspire Creative Breakthroughs

The Idea Stormers: How to Lead and Inspire Creative Breakthroughs

Every organization needs a steady supply of fresh, relevant ideas, but managers can't just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ideation processes are well–designed and well–facilitated, anyone can generate an abundance of creative, implementable options not to mention true breakthroughs for any business need. Drawing on his work leading high–stakes ideation sessions at over 300 organizations, Mattimore explains the how, what, and why of successful ideation and provides a framework for when and how to apply various techniques.

  • Identifies Mattimore's top ideation and innovation techniques (including brainwalking, finding inspiration in worst ideas, the unexpected effectiveness of wishing, and more) and lays the groundwork for you to invent successful processes of your own
  • Tells real stories of ideation at work in Mattimore's consulting business, including how Ben & Jerry's named a new strawberry fudge flavor, how Thomas invented a new, healthier English muffin that now accounts for over 30% of its sales, how IBM transformed the culture of one of its divisions to make it more innovative, and many more
  • Mattimore is a world–class expert on applied creativity and an innovation process consultant to over one–third of the Fortune 100 companies; he and his team have helped create and launch products and services worth over $3 billion in annual US retail sales

With a diverse range of tested methods, Idea Stormers is the indispensable guide for developing original, practical solutions to even the most intractable–seeming creative challenges.


Author : Bryan W. Mattimore
Publication year : 2012
INNOVATION ACCELERATION

INNOVATION ACCELERATION

This book will help develop an understanding of an innovative organization, the specific processes involved in corporate innovation, and how to assess your organization's readiness for entrepreneurial activity and innovation. It will help you learn how to get more ideas successfully to market and how to write effective innovation plans for the implementation of innovative ideas. As opposed to simply corporate entrepreneurship or technology entrepreneurship, the principal focus of this book will be new product and service innovation. What distinguishes structures for innovation from the processes for innovation will be explored. The chapter dealing with the corporate innovation process will examine the various stage-gate and other nonlinear models in the new product development literature. Finally, since it is about "acceleration," we explore the outcomes that are being accelerated and specify the kinds of metrics that are involved. This book helps you to understand innovation by explaining the four stages of the innovation process, improve your skills in the innovation process, and unleash your personal innovative abilities. In additional, you will find ways to access the organization's attitudes towards innovation, giving you insights into how to diagnose creative and innovative performance problems in the organization.


Author : DONALD F. KURATKO
Publication year : 2012
WORK HAPPY: WHAT GREAT BOSSES KNOW

WORK HAPPY: WHAT GREAT BOSSES KNOW

Work Happy is a workshop in a book, designed to produce positive, immediate and lasting results. Jill Geisler offers concrete steps for improving each element of management, including collaboration, communication, conflict resolution, motivation, coaching and feedback. Chapters, including Change Is the New Normal: Lead the Way, You Should Not Treat Everyone the Same, and What Employees Never Forget and Never Forgive, offer new insights into the workplace, so that everyone on the team can be their best.


Author : JILL GEISLER
Publication year : 2012
THE PSYCHOLOGY OF PEOPLE IN ORGANISATIONS

THE PSYCHOLOGY OF PEOPLE IN ORGANISATIONS

A genuinely student-friendly and engaging introduction to work psychology and organizational behavior. Packed with real-life examples and ethical dilemmas that ask difficult question and provoke debate and discussion, The Psychology of People in Organisations offers authoritative content presented in a refreshingly accessible way. Learning features, including case studies throughout every chapter, help to bring the subject to life, and exercises and quizzes will help you to explore your own psychology and personal preferences to understand how you can relate to the topic on a personal level. This book is suitable for undergraduate and master students on courses focusing on work psychology, organisational behaviour, organizational psychology and other areas related to the psychology of human behavior in the workplace.


Author : Melanie Ashleigh and Angela Mansi
Publication year : 2012
HOW TO WRITE AND PUBLISH A SCIENTIFIC PAPER

HOW TO WRITE AND PUBLISH A SCIENTIFIC PAPER

The book guides readers through the process involved in writing and publishing for scientific journals, from choosing a suitable journal to presenting results and citing references. It covers ethical issues in scientific publishing; explains rights and permissions; and discusses writing grant proposals, giving presentations and writing for general audiences.


Author : ROBERT DAY AND BARBARA GASTEL
Publication year : 2012
SENI BAHASA BADAN

SENI BAHASA BADAN

Ahli Psikologi Amerika, Mehrabian berkata, “Apabila manusia memberitahu perasaan ataupun hasrat hatinya, 93 peratus datang daripada bahasa badan. Hanya 7 peratus datang daripada perkataan.” Besar bezanya bukan?

Bagaikan gaya mata si pakar, ketahui:

      •  
  • Seni berhubung dan mempengaruhi orang lain secara bukan lisan
  • Langkah mencipta mesej dalam diam yang mempengaruhi keputusan orang lain
  • Cara mengawal persepsi, mencipta kuasa dan mendorong  orang lain melalui Bahasa badan

Pendedahan 40 artikel jurnal saintifik bidang Psikologi, kaunseling, perubatan dan Komunikasi interpersonal. Ditulis dan dimudahkan dalam gaya umum. Saranan-saranan yang digali daripada khazanah ilmu para pengkaji menjadikan buku ini sebagai sesuatu yang mesti dibaca dan dibawa.


Author : SYAHRUL NIZAM JUNAINI
Publication year : 2011
MY FORMULA

MY FORMULA

Thomas’ experience as a Strategic Financial Coach and Mentor to groups of Agency Managers and Practitioners in the Asia Pacific Region has helped thousands of individuals see Financial Planning from a different angle. You will benefit most if you:

      •  
  • Take steps to draw up your Financial Road Map- don’t procrastinate
  • Engage a Qualified Financial Adviser instead of taking advice from product peddlers or product pushers.
  • Ask the right questions and be intelligent when you deal with the Financial Advisers

Author : THOMAS MATHEW
Publication year : 2011
DEVELOPING A TALENT FOR SCIENCE

DEVELOPING A TALENT FOR SCIENCE

Want to make the most of your talent for science? This practical guide for students, post doctorates and professors offers a unique stepwise approach to help you develop your expertise and become a more productive scientist. Covering topics from giving presentations and writing effectively to prioritizing your workload, it provides guidance to enhance your skills and combine them with those of others to your mutual benefit. Learn how to maintain your passion for science, inspire others to develop their abilities and motivate yourself to plan effectively, focus on your goals and even optimize funding opportunities. With numerous valuable tips, real-life stories, novel questionnaires and exercises for self-reflection, this must-read guide provides everything you need to take responsibility for your own personal and professional development.


Author : RITSERT C. JANSEN
Publication year : 2011
EVIDENCE-BASED CLIMATE SCIENCE

EVIDENCE-BASED CLIMATE SCIENCE

Evidence-Based Climate Science: Data opposing CO2 emissions as the primary source of global warming objectively gathers and analyzes scientific data concerning patterns of past climate changes, influences of changes in ocean temperatures, the effect of solar variation on global climate, and the effect of CO2 on global climate to clearly and objectively present counter-global-warming evidence not embraced by proponents of CO2.

     Key Features:

      •  
  • An unbiased, evidence-based analysis of the scientific data concerning climate change and global warming
  • Authored by 8 of the world's leading climate scientists, each with more than 25 years of experience in the field
  • Extensive analysis of the physics of CO2 as a greenhouse gas and its role in global warming
  • Comprehensive citations, references, and bibliography
  • Adaptation strategies are presented as alternative reactions to greenhouse gas emission reductions

Author : DON EASTERBROOK
Publication year : 2011
RENEWABLE ENERGY AND THE PUBLIC

RENEWABLE ENERGY AND THE PUBLIC

Throughout the world, the threat of climate change is pressing governments to accelerate the deployment of technologies to generate low carbon electricity or heat. But this is frequently leading to controversy, as energy and planning policies are revised to support new energy sources or technologies (e.g. offshore wind, tidal, bioenergy or hydrogen energy) and communities face the prospect of unfamiliar, often large-scale energy technologies being sited near to their homes. Policy makers in many countries face tensions between 'streamlining' planning procedures, engaging with diverse publics to address what is commonly conceived as 'NIMBY' (not in my back yard) opposition, and the need to maintain democratic, participatory values in planning systems. This volume provides a timely, international review of research on public engagement, in contexts of diverse, innovative energy technologies. Public engagement is conceived broadly - as the interaction between how developers and other key actors engage with publics about energy technologies (including assumptions held about the methods used, such as the provision of financial benefits or the holding of deliberative events), and how individuals and groups engage with energy policies and projects (including indirectly through the media and directly through emotional and behavioural responses). The book's contributors are leading experts in the UK, Europe, North and South America and Australia drawn from a variety of relevant social science disciplinary perspectives. The book makes a significant contribution to our existing knowledge, as well as providing interested professionals, policymakers and members of the public with a timely overview of the critical issues involved in public engagement with low carbon energy technologies.


Author : PATRICK DEVINE-WRIGHT (EDITOR)
Publication year : 2011
101 Saranan Salleh

101 Saranan Salleh

Memuatkan 101 artikel Datuk Salleh Majid yang disiarkan dalam Utusan Malaysia dari tahun 2009 hingga 2011. Buku ini padat dengan saranan yang menyentuh pelbagai isu dalam bidang ekonomi, politik dan sosial.

Buku ini memuatkan pandangan dan komen berliau terhadap isu-isu ekonomi dan kewangan konvensional dan Islam, saham amanah, kesan gejala ekonomi terhadap masyarakat, sikap orang melayu berhubung dengan aktiviti ekonomi dan kewangan, dan perkembangan bursa saham dan amanah saham.

Di samping itu dimuatkan juga isu-isu berkaitan politik, pendidikan dan moral manusia yang berkait rapat dengan ekonomi dan kewangan.

Dengan penulisan yang ringkas dan padat, pandangan, kritikan dan tegurannya dapat dihayati dengan mudah oleh pembaca. Kadangkala tegurannya "pedih" dan "menyakitkan" tetapi ia tidak harus diambil mudah jika mahu menjadi bangsa dan negara yang maju. Buku ini sesuai dibaca oleh semua golongan masyarakat termasuk pelajar institut pengajian tinggi


Author : Salleh Majid
Publication year : 2011
THINKING, FAST AND SLOW

THINKING, FAST AND SLOW

Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives¿and how we can use different techniques to guard against the mental glitches that often get us into trouble. Thinking, Fast and Slow will transform the way you think about thinking.


Author : DANIEL KAHNEMAN
Publication year : 2011
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