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ON STRATEGIC MARKETING

Gambar Muka Surat
Tahun Penerbitan
2013
Main Author
HARVARD BUSINESS REVIEW, CLAYTON M. CHRISTENSEN, THEORDORE LEVITT, PHILIP KOTLER, FRED REICHHELD
Summary

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it and your customers at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

  • Figure out what business you’re really in
  • Create products that perform the jobs people need to get done
  • Get a bird’s-eye view of your brand’s strengths and weaknesses
  • Tap a market that’s larger than China and India combined
  • Deliver superior value to your B2B customers
  • End the war between sales and marketing