THE INNOVATOR'S METHOD
Following the breakout success of The Innovator's DNA which Dyer wrote with Hal Gregersen and bestselling author Clay Christensen to provide a framework for generating ideas this book shows how to make those ideas actually happen, to commercialize them for success. Based on their research inside corporations and successful start-ups, Furr and Dyer developed the innovator's method, an end to end process for creating, refining and bringing ideas to market. They show when and how to apply the tools of their method, how to adapt them to your business, and how to answer commonly asked questions about the method itself, including: How do we know if this idea is worth pursuing? Have we found the right solution? What is the best business model for this new offering? This book focuses on the "how" how to test, how to validate, and how to commercialize ideas with the lean, design and agile techniques successful start-ups use.